honesty, I’m not exactly sure what this series will turn into. I just thought it would be fun to keep sort of a journal about my experiences in building lou & pine. Maybe it’ll help others who want to build a business after me, maybe it’ll just be a fun place for me to look back on, maybe none of the above. I’m not putting any pressure on myself to make these “Building L&P” posts anything except sharing my journey. (Feel like you missed something? Check out this post to see what this business is all about.)
Blogging. This may be so easy for some but writing is something that has never come naturally to me. I want to have some content on the site before it goes live and to send to my email subscribers (sign up here!), so I’ve been blogging my lil heart out and it’s taking me foreverrrr. I stare at a blank screen with a blinking cursor more than I’d like to admit.
Website Design. I’m building out my website on Showit and this is the third website platform I’ve learned, but it’s by far my favorite. I love how customizable and easy it is to design, yet I can still get the SEO benefits of WordPress for my blog. I’ve needed to reach out to their customer service a few times, and they’ve been so responsive and helpful.
Creating a solid plan. This is always a work in progress. As much as I’d love to have my goals and a picture-perfect plan laid out by December of every year, it’s not possible for me in this season. I have a feeling that’s more common than Instagram lets on, right? What has been making me feel better is planning now for what my schedule may look like in the 3rd and 4th quarter of this year. This allows me to plan backwards from that to figure out what my business offers can look like then based on my schedule.
Beyond Boss Insiders. I joined this online community of women a few weeks ago after following them for over a year and so far I’m lovinggg it. I haven’t even really gotten to take advantage of my membership yet, but just seeing what they’re working on and the value that they provide their members is already worth it to me. If you’re looking for a group of women to cheer you on, sign up here!
The Yoast SEO plugin for WordPress. This thing is a game. changer. I had no idea about SEO when I started blogging and it felt like a totally unknown world that I would maybe figure out one day years from now when my business was running smoothly (like everything, right?). But this plugin completely changed things for me. It’s so easy to use, so helpful, and I can actually make sure my posts are optimized for SEO before I post them!
Time. Isn’t it always a challenge? This season of life requires a lot of juggling from me – full-time childcare and keeping our house running, part-time office manager for my husband’s business, and trying to squeeze in time for building lou & pine to make my heart happy. It feels like time has been a challenge since aboutttt March 2020, anyone else? I try daily to remember how grateful I am to be where we are in life right now, and it really helps with the overwhelm I used to feel.
Email list building. Instead of putting my immediate focus into social media, because I think that Instagram has a tendency to be a shiny object, I’m taking the advice of the experts like Jenna Kutcher and Amy Porterfield and building my email list first. This was always something I’ve put off in the past but I’m excited to get it up and running because I have so much good content to share and I think it will be so helpful! Here’s the link to sign up if you want to follow along!
Digital product creation. Eeeeee! I can’t wait to put these out. They’re so good. They’re a perfect blend of DIY and being guided through improving your business processes. Just wait – they’ll absolutely change your business. Sign up to get emails from me and be the first to know when they launch!
As cliche as it may be, the phrase that I keep telling myself this year is “I’m just doing my best” in all areas – parenting, business, self-care, the list goes on. After years of being notoriously hard on myself and suffering from an all-or-nothing perfectionist mindset, giving myself permission to “just do my best” has felt really empowering. It’s allowing me to continue staying motivated despite things taking longer or not looking as perfect as I thought they would.
Was this helpful? Would you like to see more of the behind the scenes posts like this? Leave a comment below or send an email to email@example.com to let me know because I’d love to hear your feedback!
i get it. trying to figure out systems and processes can sometimes feel like trying to find your way out of a corn maze (these are a thing, right? if not, my western pennsylvania is showing...)
that’s why i created a quiz that will tell you exactly which part of your business you should start streamlining first, as well as some of my best tips to get you started.